Last updated: 20 March 2026

1. Introduction

GuideTheDriver ("we", "our", or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and use our services.

We are registered in the United Kingdom and comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. Information We Collect

Personal Information

We may collect personal information that you voluntarily provide when you:

• Register for an account
• List a vehicle for sale
• Make a reservation or purchase
• Contact us or request support
• Subscribe to our newsletter

This information may include: name, email address, phone number, postal address, and payment information.

Automatically Collected Information

When you access our website, we automatically collect certain information, including:

• IP address and location data
• Browser type and version
• Pages visited and time spent
• Referring website
• Device information

3. How We Use Your Information

We use the information we collect to:

• Provide and maintain our services
• Process transactions and send related information
• Send you marketing and promotional communications (with your consent)
• Respond to your comments and questions
• Improve our website and services
• Detect and prevent fraud
• Comply with legal obligations

4. Legal Basis for Processing

Under UK GDPR, we process your personal data on the following legal bases:

• Contract: Processing necessary to perform a contract with you
• Consent: Where you have given clear consent for processing
• Legitimate Interests: Processing necessary for our legitimate business interests
• Legal Obligation: Processing necessary to comply with the law

5. Data Sharing

We may share your information with:

• Service Providers: Third parties who perform services on our behalf (payment processing, email delivery, hosting)
• Business Partners: Sellers and buyers as necessary to facilitate transactions
• Legal Authorities: When required by law or to protect our rights

We do not sell your personal information to third parties.

6. Your Rights

Under UK GDPR, you have the following rights:

• Access: Request copies of your personal data
• Rectification: Request correction of inaccurate data
• Erasure: Request deletion of your data ("right to be forgotten")
• Restriction: Request restriction of processing
• Portability: Request transfer of your data
• Objection: Object to processing of your data

To exercise these rights, please contact us at privacy@guidethedriver.co.uk

7. Cookies

We use cookies and similar tracking technologies. For more information, please see our Cookie Policy.

8. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, including to satisfy legal, accounting, or reporting requirements.

9. Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction.

10. Contact Us

If you have questions about this Privacy Policy or our data practices, please contact us:

GuideTheDriver
Email: privacy@guidethedriver.co.uk
Address: United Kingdom

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.